Professional Snapshot

Senior level copywriter/content writer with management experience. Highly conceptual. Extremely versatile. SEO copy savvy. Fluent in consumer communications, as well as B2B. Not allergic to technical or industrial topics. Strong consumer packaged goods background. Experienced in the hospitality industry. Well-versed in healthcare/pharmaceutical subject matter.

Experience

Freelance Writer – Atlanta, GA  (2002–Present)

Perform contract copywriting services for a wide variety of clients. Work directly with area businesses as well as with advertising agencies and corporate in-house marketing & communications departments. Services include but are not limited to:

  • Ads/Brochures/Sales Sheets/D.M./Outdoor/Radio/TV

  • Websites & Online Content/Interactive & Digital Marketing Solutions/E-Commerce Copy

  • Press Releases/Newsletters/Feature Articles

  • Videos

  • Training Manuals

Creative Director, Adair Greene Advtg. – Atlanta, GA

Top 10 Southeastern Healthcare Advertising Agency

Responsible for creation of all print & broadcast advertising for this $10MM agency.

  • Managed staff of writers, designers & production artists

  • Heavy client contact

  • Headed up new business presentations

Clients included: BellSouth, Coca-Cola USA, Bard Radiology, CIBA Vision Ophthalmics, Solvay Pharmaceuticals

Sr. Writer/Producer, Broadus & Assoc. Advtg. – Atlanta, GA

  • Handled all copy assignments for this $12MM agency

  • Interfaced with art and production departments for timely creation and delivery of print and broadcast advertising materials

  • Produced broadcast projects

  • Gained valuable experience in the real estate, telecom and medical equipment industries

Clients included: A broad array of commercial, residential and international (timeshare) real estate accounts, Hitachi Telecom, Healthdyne Technologies, Clayton General Hospital

Creative Director, The Habersham Agency – Atlanta, GA

  • Responsible for development and production of all advertising materials

  • Handled all copy assignments

  • Managed staff of designers, production and traffic personnel

Clients included: Conyer’s Honda, Crown Anderson Hazardous Waste Management, Southeast Recycling Corporation, South Fulton Hospital, Parkway Medical Center

Sr, Writer/Producer, Crumbley & Assoc. Advtg. – Atlanta, GA

  • Coordinated conceptual development of all ads with creative director and designers

  • Responsible for all copywriting

  • Produced all radio spots

Clients included:  Beaudry Ford, Lewis Welch Oldsmobile, Atlanta Gas Light, Georgia Federal Bank, Atlanta State Farmer’s Market, Georgia Department of Agriculture

Education

Master of Arts – Journalism/Advertising
University of Georgia - Summa Cum Laude

Bachelor of Science – Communications/Public Relations 
University of Wisconsin - Magna Cum Laude